// THE FOUNDER

From creator to creative studio.

I didn’t find my way into marketing through a traditional first job.

Fresh out of a postgraduate Marketing Management program, I had the education but not the experience every opportunity seemed to require. At the same time, I had started sharing my health journey online. Not as a career move or a way to build my résumé (I didnt’ realize it could be at the time), but because I genuinely loved creating and connecting with people.

Without realizing it, I was building the experience I had been told I needed. I was learning how to grow a community, earn trust, understand an audience and turn ideas into content people actually wanted to engage with.

In 2015, Robin Hood Flour became my first brand collaboration, before I even knew “brand deals” were a thing. That one opportunity grew into more than 11 years of content creation, marketing and collaborations with over 100 brands.

Since then, I’ve worked with brands people know and love, both as the creator representing them in front of the camera and the strategist shaping how they show up behind the scenes. I’ve led content strategies, developed multi-channel campaigns, grown engaged brand communities, managed influencer programs and brought creative ideas from initial concept through to full production. That rare perspective across every side of the industry now shapes everything Energy Media creates..

Energy Media is the next evolution of that journey. A creative studio built from real experience, bringing together the human connection that shaped my career with the expanding possibilities of modern campaign production.