// ABOUT ENERGY MEDIA
Built from more than a decade of creating content people actually connect with.
Founded by content creator and creative marketer Becka Crowe, and shaped by real experience inside the creator industry.
// THE FOUNDER
From creator to creative studio.
I didn't find my way into marketing through a traditional first job. Fresh out of a postgraduate program in Marketing Management, I had the education but not the experience every opportunity seemed to require — so I started sharing my health journey online instead, simply because I loved creating and connecting with people.
In 2015, Robin Hood Flour became my first brand collaboration — before I even knew what a "brand deal" was.
That opportunity grew into more than 11 years of content creation, marketing and collaborations with over 100 brands — both in front of the camera as the creator, and behind the scenes as the strategist.
Energy Media is the next evolution of that journey — a creative studio built from real experience, bringing that human connection together with the expanding possibilities of modern campaign production.
// OUR POV
Human creativity comes first.
Real people, experiences and emotions are what create trust. That human connection will always be at the heart of what we do.
We also believe modern production tools can help brands explore bigger ideas, stronger visual worlds and creative possibilities that may otherwise require extensive budgets, locations and production teams.
AI isn’t used to replace the human side of a brand. It’s used selectively to expand the creative world around it.
